DJ SDC

DJ from Temuco, in La Araucanía, Chile. Specialized in classic vinyl and digital turntables. Singer, music producer, beatmaker and soundman.

His characteristic productive style is an organic mix of reggae and hip-hop, with elements of other musical styles, such as trap, dancehall, afro and urban rhythms, creating an original proposal, unique for each collaborator. His artistic style presents a proposal that delivers a positive message, close and easy to appreciate, where the listener can feel fully identified.

DJ SDC’s logo project considered modernizing its brand, bringing it back to its facet as a DJ and away from an outdated design that did not reflect its personality. For this, a logo was devised that would be memorable and easily visible and recognizable, directly linking his profession with his passion as a DJ and artist.

Created typographically, the main design presents his name DJ SDC, with modern, wide characters and aesthetic details inspired by his turntables and work equipment, in a modern proposal, close to the DJ’s own technology and skills. The shapes of the letters, designed exclusively for this logo, transmit modernity and skill. The highlight is the letter S, which becomes the central point, with a design inspired by turntables and vinyls spinning on top, becoming a unique, special and identifying wink of the project.